Communication & Design Strategist · San Francisco Bay Area

Design that helps mission-driven organizations look as bold as their ideas.

I'm a creative marketing strategist that partners with social-impact nonprofits, higher-education institutions, and technology companies to build brands and campaigns that turn attention into action!

EnvironmentalPoliticalHealth & NonprofitHigher EducationTechnology
Portrait of Logan Evasco

Trusted by nonprofits, campaigns, universities & tech teams

UniverseTrue Link FinancialRepliconNumaSan Francisco StateHuman InterestPeace CorpsInvisible International350 Bay AreaOne World EducationUniversity of San FranciscoAIGA SFLet's Innovate Through EducationGK AthleticsGreen River Financial ServicesUniverseTrue Link FinancialRepliconNumaSan Francisco StateHuman InterestPeace CorpsInvisible International350 Bay AreaOne World EducationUniversity of San FranciscoAIGA SFLet's Innovate Through EducationGK AthleticsGreen River Financial Services
Who I partner with

Three communities, one purpose.

I focus my practice where design does the most good: helping causes, campuses, and companies communicate what they stand for.

01

Social Impact

Environmental, political, and health nonprofits fighting for causes that matter. I translate complex missions into brands and campaigns people rally behind.

  • Environmental & climate
  • Political & advocacy
  • Health & nonprofit

Selected partners

350 Bay Area · Climate Creative · Invisible International · Peace Corps · OFA SF

02

Higher Education

Universities and design programs building the next generation of creative talent. I teach, guest lecture, and partner on communicating hard ideas clearly.

  • Guest lecturing
  • Curriculum partnership
  • Communicating climate change

Selected partners

University of San Francisco · San Francisco State · AIGA SF

03

Technology

Startups and software companies that need a brand and marketing engine to match their product. I lead creative from identity through demand generation.

  • Brand systems
  • Product marketing
  • Growth & demand gen

Selected partners

Universe · True Link · Replicon · Numa · Human Interest

Selected work

Brands, campaigns & digital experiences

A cross-section of work across social impact, higher ed, and tech. Filter by the world it lives in.

Universe — A brand and platform for down-ballot campaigns
TechnologyPolitical

Universe

2021–2026

A brand and platform for down-ballot campaigns

Head of Product & Marketing

Led brand, marketing site, and product design for a platform that helps first-time and veteran campaigns fundraise, build volunteer teams, and reach voters: including a contributions tool built for down-ballot races that can't waste a dollar.

BrandProduct DesignWebMarketing
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Climate Creative — The Climate Gallery: a study in artivism
Environmental

Climate Creative

2022–2024

The Climate Gallery: a study in artivism

Program Director

Built the brand and organization, then produced 'The Climate Gallery': a VR and in-person art exhibit that turns climate science into collaborative, community-driven artivism.

BrandCommunity ArtEventsVR
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True Link — A full rebrand for fintech with a mission
Technology

True Link

2019–2021

A full rebrand for fintech with a mission

Visual Brand Director

Led a company-wide brand evolution for a fintech protecting vulnerable people: unifying marketing, events, and product into one clear, consistent, and human brand.

BrandWebEvents
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Invisible International — Branding & social for an invisible-illness nonprofit
Health & Nonprofit

Invisible International

2024

Branding & social for an invisible-illness nonprofit

Brand & Social Designer

Shaped brand positioning and a social-media system for a nonprofit advancing awareness, education, and research around invisible illnesses.

BrandPositioningSocial
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USF · SF State · AIGA SF — Teaching the next generation of designers
Higher Education

USF · SF State · AIGA SF

2019–Present

Teaching the next generation of designers

Guest Lecturer & Community Partner

Guest lecturer and community partner with the University of San Francisco and San Francisco State design departments: teaching design fundamentals and 'Communicating Climate Change,' plus mentorship through AIGA San Francisco.

Guest LecturingWorkshopsMentorship
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Replicon — Brand and demand-gen engine for enterprise SaaS
Technology

Replicon

2016–2019

Brand and demand-gen engine for enterprise SaaS

Lead Designer

Guided creative strategy for an enterprise software brand: lead-generation assets (ebooks, infographics, newsletters), brand management, and two full website redesigns.

BrandMarketingWebPrint
View case study
Numa — Case studies, video, and social for AI in retail
Technology

Numa

2025

Case studies, video, and social for AI in retail

Marketing Designer

Produced customer case studies, an explainer video, a website redesign, and retail & salon social campaigns for an AI platform.

MarketingVideoWebSocial
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350 Bay Area — Action website redesign for grassroots climate
EnvironmentalPolitical

350 Bay Area

2023

Action website redesign for grassroots climate

Designer

Redesigned the action website for a leading grassroots climate organization: clearer storytelling to turn visitors into activists.

WebBrand
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Cheryl Davila for Berkeley — Campaign identity for Berkeley City Council
Political

Cheryl Davila for Berkeley

2020

Campaign identity for Berkeley City Council

Designer

Brand, print, community art, and website for a Berkeley City Council campaign rooted in community organizing.

BrandPrintWebCommunity Art
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Flavio Bravo for State Senate — Brand & website for a State Senate race
Political

Flavio Bravo for State Senate

2024

Brand & website for a State Senate race

Designer

Brand identity and campaign website for a State Senate race (LD 26): bold, warm, and built to mobilize.

BrandWeb
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Peace Corps — OIG reporting campaign for the Peace Corps
Health & NonprofitPolitical

Peace Corps

2018

OIG reporting campaign for the Peace Corps

Communication Designer

Posters, print, and outreach for a federal Office of Inspector General reporting campaign: making a sensitive process approachable and clear.

MarketingPrintResearch
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OFA SF — Organizing for Action, San Francisco
Political

OFA SF

2017

Organizing for Action, San Francisco

Designer & Organizer

Marketing, brochures, and community art for a grassroots political organizing chapter: accessible, inspiring communication.

MarketingCommunity ArtLeadership
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Climate Emergency Mobilization Task Force — Website for a climate-policy task force
EnvironmentalPolitical

Climate Emergency Mobilization Task Force

2022

Website for a climate-policy task force

Principal Designer, Propagate Creative

Website design and branding for a climate-policy task force through my contract studio, Propagate Creative: mission-driven design for social-impact clients.

WebBrand
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Arizona Democracy Collaborative — Logo and brand identity for a democracy nonprofit
Political

Arizona Democracy Collaborative

2024

Logo and brand identity for a democracy nonprofit

Brand Designer, Propagate Creative

Logo, color, type, and brand guidelines for a newly formed nonprofit advancing democratic engagement and equity in Arizona.

BrandLogoIdentity
View case study
What I do

Your start-to-finish creative partner

From first logo to launched campaign: strategy, design, and the hands-on craft to ship it.

01

Brand & Graphic Communication

Identity systems, logos, brand guidelines, and positioning that make an organization instantly recognizable: and impossible to ignore.

02

Marketing & Growth

Campaigns, lead-gen assets, email, and social content designed to grow audiences and convert attention into measurable action.

03

Web & Digital Design

Websites and product experiences, from campaign sites to software UI: designed to convert and built to last.

04

Campaigns, Print & Community Art

Print collateral, event production, and community art that carry a brand off the screen and into the real world.

Logan Evasco screen-printing
Head of Product & Marketing at Universe
Program Director, Climate Creative
About

Fifteen years turning missions into movements.

I'm Logan Evasco: a creative marketing designer and community artist based in the San Francisco Bay Area, with 15 years of applied experience across technology startups, nonprofits, and government programs.

My work lives at the intersection of design and impact. I help environmental, political, and health organizations sharpen their story; I build brands and marketing engines for technology companies; and I partner with universities to teach the next generation of designers.

I love working in teams and building strong communities that have fun while creating together. When I'm not designing, you'll find me organizing for creative climate action with the SF Poster Syndicate and Climate Creative, or guest lecturing at USF and SF State.

  • Head of Product & Marketing at Universe
  • Program Director, Climate Creative
  • Guest lecturer at USF & San Francisco State
  • Member, AIGA San Francisco
Let's work together

Let's make something great together.

Whether you're a nonprofit, a campaign, a university, or a growing tech team: if your mission matters, I'd love to help you tell it well. Grab a time below.