Replicon

Art Direction • Branding • Design • Illustration • Web Design

Replicon

Art Direction • Branding • Design • Illustration • Web Design

Highlighted Projects

Website RedesignDigital & Print CollateralPresentation TemplateConference DesignInfographics & Illustration

Overview

Position

Lead Graphic Designer

Roles

Project manager, Graphic designer, Front-end WordPress developer, Illustrator, Team lead

Timeframe

June 2016 – September 2018

Overview

I worked as an in-house graphic designer for Replicon both in-person and remote. By the end of my tenure at Replicon, I was Lead Designer of a 3 person design team.

Website Redesign


Overview

Replicon’s corporate website had some strong bones, but not much personality or information. We had to fix this and fast! I had many roles in this corporate website overhaul including project manager and lead graphic designer. My work ranged from visual storyboarding and wireframing to keeping all our stakeholders on time and on task. I worked with our Vice President of Marketing, Copywriter, Web Team, and fellow Graphic Designer to run this redesign from initial idea-boarding to launch. I was able to keep all of our team members and stakeholders on task, on time, and on-brand through completion. I also personally designed many of the assets included in the final iteration. Post project analytics showed increased interaction with our ‘application pages,’ and longer time spent on the ‘solution pages,’ meeting redesign goals.

Role(s)

Project Manager, Lead Graphic Designer, Front-end WordPress Developer

Timeline

6 months

Goals

  • Increased demo sign-ups
  • Increased user time on the site
  • Increased gated form fill-outs
  • Modern redesign to match the new logo update

Outcomes

  • Increased time on solution pages
  • Increased visitors to application pages 
  • 30% increase in gated resource downloads
  • 8% increase in demo requests
  • Positive user feedback at HR Tech conference 

Digital & Print Collateral

Overview

Ebooks, white papers, datasheets, oh my! These digital (and printable) assets are a large source of demand generation and information dissemination at Replicon. Our resource center is one of our highly visited pages because of our free thought-leadership assets that I help create. In addition to laying out content and imagery, I also make illustrated graphics to highlight important statistics. I also developed the ebook template to expedite the development of ebooks and to keep them consistent and on-brand.

Role(s)

Art Director, Graphic Designer

Goals

  • Create white paper and one-pager templates to improve the speed of document creation
  • Create one-off materials, like the Federal & State Compliance Guide quickly and as needed
  • Improve brand recognition through strong design 

Outcomes

  • Grid system created
  • Font styles unified
  • Templates created

Presentation Template

Overview

The Replicon presentation deck needed a modern update to match our new, more modern brand guidelines. I spent time creating a simple to use, yet clean deck that could be edited by nearly anyone, regardless of skill, but still keep on brand. The finalized deck which was rolled out to the marketing team and select groups throughout the company included 15 example slides, a package of icons, multiple premade images with product screens implanted, and a folder of pre-approved stock images.

This deck has been used for simple internal presentation up to complex, animated and looping trade show booth presentations.

Role(s)

Graphic Designer

Goals

  • Upgrade to clean, on-brand aesthetic
  • Increase ease of use for the general population
  • Increase the ability to do more complex designs for experienced users

Outcomes

  • Upgraded to clean, on-brand aesthetic
  • Creation of more master slide types
  • Creation of “icons slide” that provides a selection of icons for use in any project
  • Increase of animated slide

Conference Design

replicon_booth_2

Overview

 

Role(s)

Graphic Designer

Goals

  • Upgrade to clean, on-brand aesthetic

Outcomes

  • Upgraded to clean, on-brand aesthetic

Infographics & Illustration

Overview

Infographics are always a fun design challenge – especially at Replicon. We were always taking extremely complex, often non-concrete ideas and having to turn them into visuals that told a true story quickly. They were also one of our most successful demand generation products that took a lot of collaboration between me and the copywriter to get everything accurate and clear. 

Role(s)

Graphic Designer

Goals

  • Use visuals to explain complex concepts
  • Create highly shareable content
  • Increase gated form fill-outs

Outcomes

  • 1 infographic generated $300,000 in qualified leads in 2 weeks